Staging a home for sale is a strategic approach to showcasing its best features and creating a favourable impression on potential buyers. It involves arranging furniture, decor, and other elements in a way that enhances the overall appeal and helps buyers visualise themselves living in the space. We know that while some may view home staging as an unnecessary expense or inconvenience, there are several compelling reasons why staging your home can significantly benefit the selling process.

According to an article published by ‘Open Agent’ on the 25th of May 2023, staging is beneficial and delivers the following results;

• 49% of staged homes sold within the first week, 66% within the first two weeks, and 87% within the first four.
• The study’s properties experienced an average price premium increase of $69,017, with a range of 3% to 10%. 30% of homes saw price increases of $100,000 or more.
• Spend 73% less time on the market on average.
• Helped 82% of buyers who were surveyed imagine living in the home.
• According to 86% of respondents, staged homes can sell up to three times more quickly.
• According to 71% of respondents, staging a home increased viewings.

What is the reasons behind these results?

In our experience, a well-staged home also tends to photograph better, which is crucial in today’s digital era where the majority of buyers begin their search online. High-quality listing photos can generate increased interest and attract more potential buyers to scheduled showings. Staging ensures that the photos capture the true potential of each room, maximising the visual appeal and making your listing stand out in a competitive market.

At ‘Tweaq’, we believe first impressions matter, and staging allows you to make a strong and positive impact right from the moment a buyer steps through the door. By carefully curating the space, we can highlight its strengths and downplay any potential weaknesses. Staging helps create an inviting atmosphere that can evoke an emotional response in buyers, making them more likely to connect with the property and envision it as their future home.

Furthermore, staging allows you to maximise the perceived value of your home. By presenting it in the best possible light, you can justify a higher asking price. When buyers see a beautifully staged home that appears move-in ready, they are more likely to be willing to pay a premium price for it. Staging helps them see the value in the property and can result in higher offers and a quicker sale.

Another key advantage of staging is that it helps buyers understand how the space can be utilised effectively. Staging provides a clear vision of how the space can be optimized by showcasing different functional areas and suggesting various furniture arrangements. We think this is particularly important for homes with unusual layouts or challenging spaces, as buyers may struggle to visualise the possibilities without guidance. At ‘Tweaq’ we aim to create unique but versatile spaces where the buyer can imagine themselves living.

Additionally, staging can help neutralise personal preferences and create a more universally appealing environment. By using furniture that fills the space well, removing personal items, and decluttering, staging allows buyers to project their own style onto the space. This neutral canvas makes it easier for them to imagine their own belongings and envision how they would personalise the home, ultimately increasing their emotional attachment and desire to make an offer. On the other hand, we frequently have homeowners that are selling who walk in after styling and say that it doesn’t even feel like their home anymore. We find this can be a helpful way to start to disconnect emotionally from the physicality of the home while still holding on to the memories created there.

Lastly, staging can expedite the selling process. Well-staged homes typically spend less time on the market compared to their unstaged counterparts. Properties that have been staged can earn an extra 3-10% on average compared to properties that haven’t been styled. With increased interest and a higher likelihood of attracting serious buyers, staging can lead to faster offers and smoother transactions.

Staging a home for sale offers numerous advantages that can significantly impact the selling process. By creating a welcoming atmosphere, enhancing the visual appeal, maximising perceived value, and helping buyers envision themselves in the space, staging can increase buyer interest, generate higher offers, and expedite the sale. Ultimately, staging is an investment that can yield a substantial return, making it a worthwhile endeavour for any homeowner looking to sell their property. ‘Tweaq’ is here to relieve some of your stress while creating a style that sells.